An online casino is a platform that allows you to play casino games from home, using your computer. You can also access it from anywhere via your mobile device, as long as you have an internet connection. Have you ever asked yourself: how does an online casino work?
That’s why Madness Bonus is here to introduce you to the key points you need to know about how an online casino operates.
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How to open your own online casino in Canada
Launching an online casino in Canada is an ambitious endeavour, requiring a significant financial investment, a solid understanding of the market, and compliance with local regulations. Here’s what you need to know to get started under the best conditions.
A significant initial budget
First and foremost, you absolutely need to have a budget in place. In Canada, launching an online casino will cost you at least between CAD 2,000,000 and CAD 3,000,000, depending on the licence selected, service providers, and your marketing strategy.
Steps to open an online casino in Canada
Putting a casino online requires a well-defined roadmap. Below are the essential steps to create a trusted platform tailored to the Canadian market.
Decide what you want to offer your players
Do you want to build a casino focused on slot machines, a live dealer platform, or one specialized in cryptocurrency gaming? This first decision will influence all your future technical and business choices.
Sign various partnerships with developers
The games you offer will come from specialized providers. Among the most reputable are: NetEnt, Pragmatic Play, Play’n GO, and Microgaming (widely present in Canada), as well as Evolution (for live casino games). These partnerships involve monthly fees and/or commissions based on your generated revenue.
Hold one or more licences
To be credible (and more importantly, legal), you must obtain a gaming licence. In Canada, several options are available:
- Kahnawake Gaming Commission (jurisdiction located in Quebec, often used by operators targeting the Canadian market)
- Curaçao (commonly chosen for its flexibility and affordability)
- Malta (MGA), Gibraltar, Isle of Man, Antigua (stricter licences, but recognized globally)
- iGaming Ontario (specific to operators targeting the province of Ontario — a mandatory licence)
Each licence has its pros and cons in terms of cost, technical requirements, and reputation.
Create your web platform and adapt it for all devices
Your site must be reliable, fast, responsive, and secure. It should work perfectly on desktop, mobile, and tablet. You can choose to build a custom solution or opt for a “turnkey” platform.
Also consider user experience (UX), interface design (UI), compatibility with game providers, and compliance with security and privacy standards.
Select your payment methods
A Canadian online casino must offer local payment methods that are simple and fast. The most common options include:
- Interac
- Visa / Mastercard
- iDebit / InstaDebit
- MuchBetter
- ecoPayz
- Cryptocurrencies (Bitcoin, Ethereum, etc.)
Offering fast and transparent payments is essential for building player trust.
Choose your marketing strategy
Marketing plays a crucial role in the success of an online casino. You’ll need an effective acquisition strategy involving:
search engine optimization (SEO), affiliate marketing, paid ads (SEA), social media, and partnerships with streamers or influencers.
Welcome bonuses, loyalty programs, and promotions are also powerful tools to attract and retain Canadian players.
How does it work?
From a functional perspective, it’s quite straightforward. First, the software processes an image in a standard format (.PNG, .JPG, .PDF, etc.), and then detects each character to convert it into .txt format. Finally, all that’s left is to retrieve and review the text.
How to know if an online casino is reliable
There are several key indicators that can help you determine whether an online gambling platform is trustworthy. Here are the most important:
- it holds an online gaming licence such as Curaçao, MGA, etc.
- the website uses “https://”, ensuring encryption of personal and financial data
- a trust label is displayed (often at the bottom of the site)
- it offers secure and reputable payment and withdrawal methods (credit card, e-wallet, bank transfer, cryptocurrency)
- it features games from top-tier providers (Pragmatic Play, Play’n GO, NetEnt, Evolution)
- the platform has been active on the web for some time
- the site does not appear on any blacklist
If a casino meets most of these criteria, the chances of it being unsafe are low—though you should still remain cautious (e.g., in case of ownership changes, etc.). de ces points, vous avez dans ce cas peu de chance de vous faire avoir, mais restez vigilant (potentiel rachat, etc.).
The different technologies behind slot machines
Slot machines have gone through various technological evolutions, each with its own pros and cons. The key takeaway is that all these technologies—regardless of type now offer instant-play options without requiring downloads.
HTML5 language
This is the most effective language for mobile devices. Given that over 65% of users now play on mobile, this is an essential and valuable feature. Importantly, HTML5 is currently replacing Flash technology, which is addressed below.
Java technology
Java is still fairly relevant and is supported by many browsers and operating systems. If you encounter an issue, updating your plugin may help.
Flash technology
The once-popular Adobe Flash technology has now become completely obsolete, and potentially insecure. At the time of writing, Flash is no longer supported or offered for download, as Adobe has officially discontinued it.
A common myth about slot machines
Let’s clear this up once and for all: online casinos do not control who wins, despite what you might hear from influencers or elsewhere. Since the games themselves are owned by third-party game providers, the casino has no control over them.
For example, slot machines are provided by software developers who lease them to casinos. These providers—not the casinos—control the mechanics. Additionally, regular audits are conducted to ensure the fairness of slot software.
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Choose the right payment methods
As an online casino, you can decide to operate using only fiat currencies. In that case, several payment options will need to be offered, such as:
VISA, MasterCard, Cashlib, Neosurf, bank transfer, cryptocurrency, and various e-wallets (eZeeWallet, Neteller, Skrill, etc.).
Unlike some casinos that only accept cryptocurrency, most platforms will also allow bank card deposits, so no need to worry. However, withdrawals may not always offer the same flexibility.
Many players don’t realize it, but running a casino is highly complex. From project launch to completion, a new casino often takes around two years to recover its investment.
