All about affiliates
Madness Bonus is an experienced company in the field of gambling and online casinos through affiliate marketing. Every month, it generates thousands of euros in profit thanks to its affiliate program.
We’ve chosen to share the methods that could help you achieve similar results. This is a first in the world of gambling! You won’t have to spend a single cent to reach this outcome that’s our guarantee.
There are several types of affiliate partnerships in Canada:
- Revshare: you receive a percentage of the losses from referred players, depending on how many new depositing players you bring in. The affiliate site and the online casino share the players’ losses.
- CPA (cost per acquisition): each registration through your affiliate link earns you a fixed amount, usually between CAD 25 and over CAD 100. The more affiliates you bring in, the higher your commission.
- Hybrid: a mix of revshare and CPA models. For example, you might earn CAD 25 or more for each registration through your affiliate link, while also receiving a percentage of player losses.
How to negotiate an affiliate partnership?
To obtain affiliate links from online casino operators available in Canada, you should reach out to as many platforms as possible via email, prioritizing trustworthy casinos licensed to serve Canadian players.
Your message should include the following details: how many Canadian players you expect to refer each month through your link (players who regularly play at a casino), how many followers or subscribers you have, who you are, and how many hours you dedicate each week to promoting casinos. Don’t hesitate to include any other relevant information that could help strengthen your profile with the casino.
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How to negotiate your affiliate deal with an online casino?
There are several ways to catch the attention of an online casino’s marketing team:
- Have an audience: the bigger it is, the more value you can bring to the casino.
- Have a website focused on casino and online betting topics with at least 1,000 qualified visitors per week.
Once you meet one or more of these criteria, you can start negotiating:
- The percentage the online casino operator will pay you based on the losses of your referred players.
- The amount you’ll earn for each player registration (CPA).
- If you’re a streamer, the wagering multiplier you’ll need to complete in order to withdraw your earnings.
Not everyone is a natural negotiator. It’s important to train yourself before getting started in this field.
Once your contract with the online casino is confirmed and approved, you can grow it over time as your affiliate stats and number of depositing sign-ups increase.
This negotiation will happen with the affiliate manager assigned to you when your partnership was set up. They’ll be your main contact throughout your collaboration with the casino.
You’re free to pitch as many offers as you want from different casinos. We actually recommend listing around ten to start since that creates competition between casinos and gives you more leverage when negotiating.
Plus, the more sign-ups and traffic you bring, the more offers you’ll get in return.
At this point, there’s no doubt about it. Affiliate marketing and casino partnership deals are a smart way to make real money in the online casino world.
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Casino affiliation: it’s worth it
Having an affiliate partnership with online casinos will never cost you any money. If your players win too much, you are not financially liable to the casino in any way.
To sum it up, casino affiliation is a low-cost business model that gives you the chance to earn a solid margin as your player base grows over time.
